Netflix Names Mattel, Hasbro Global Co-Master Toy Licensee For KPop Demon Hunters

Author: Benzinga Newsdesk | October 21, 2025 12:30pm

Netflix today announced that Mattel Inc., a leading global toy and family entertainment company, and Hasbro, Inc., a leading games, IP and toy company, have each been named a global co-master toy licensee for KPop Demon Hunters. These unprecedented licensing partnerships will help meet the massive fan demand to have these favorite characters as part of their everyday lives, and marks another major milestone for Netflix's smash global hit.

Netflix's combined partnerships with Mattel and Hasbro will introduce a full portfolio of toys, collectibles, games, role-play products and more that will allow fans of all ages to drink up the characters, music, and world of the film in new and fun ways.

Posted In: HAS MAT NFLX