PSQ Holdings Agrees To Acquire Key Software Assets From Tandym For $5.75M In Stock, $1M Cash

Author: Benzinga Newsdesk | November 10, 2025 06:35am

PSQ Holdings, Inc. (NYSE:PSQH) ("PublicSquare" or the "Company") announced today that the Company entered into an agreement for the acquisition of key software assets from Tandym, Inc. ("Tandym"). Tandym offers consumer brands a white-labeled payments and credit suite that enables a branded card experience embedded directly in checkout. Tandym's model enables processing fees under 1% by bypassing the traditional payment rails, meaning brands capture margin that typically goes to legacy networks. And for customers, the branded wallet and rewards program incentivize deeper loyalty and repeat purchases, turning payments into a growth lever for merchants in the PublicSquare ecosystem.

The acquisition is expected to:

• Enable brands within the PublicSquare network to launch their own fully branded payment & credit card programs with seamless checkout placement and zero-dev lift.
• Give merchants the ability to reduce processing fees to under 1%, increase Lifetime Value (LTV) by 25%+, and unlock new recurring revenue through interchange participation.
• Help merchants lower OpEx, increase repeat purchase frequency, and build deeper loyalty, while PublicSquare benefits from scalable, recurring economics tied to retail growth.
• Enhance Fintech Revenue Mix: Adds tools and software to enable recurring credit products that complement PublicSquare's existing payments and digital asset business products.
• Expand Merchant LTV: Increases merchant retention and complements PublicSquare's innovative "bundled checkout" offering.
• Strengthen Data & Network Effects: Enables creation of closed-loop payments environment improving underwriting, loyalty analytics, and cross-selling potential.
• Drive Sustainable Profitability: Supports PublicSquare's objective of improving gross margins and progressing toward adjusted EBITDA breakeven.

The expected acquisition marks a major step in PublicSquare's strategic evolution into a full-stack fintech platform, expanding its product suite to include turnkey, digital-first private-label credit and debit programs for values-aligned merchants. The acquisition is expected to close in December 2025.

Transaction Details

The Company plans to acquire specific intellectual property assets from Tandym, Inc. through an asset purchase agreement. The consideration for these assets will be Class A Common Stock valued at $5.75 million and up to $1.0 million in cash, subject to the final agreed amount of liabilities to be reimbursed by the Company as calculated under the terms and conditions of the agreement.

Posted In: PSQH