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Zeta Global to Acquire Marigold's Enterprise Business For Up To $325M

Author: Benzinga Newsdesk | September 30, 2025 04:06pm

Acquisition of Marigold's enterprise software business aligns with all of Zeta's guiding M&A principles
Expected to be accretive to adjusted EBITDA and free cash flow in year one
Increases penetration of Fortune 500 brands and subscription revenue
Advances One Zeta model by creating cross-sell and up-sell opportunities to over 100 new global enterprise brands
Zeta reaffirms third quarter and full year 2025 guidance; transaction is expected to be incremental to Zeta 2028 targets

Posted In: ZETA