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Long-awaited, cannabis products from Jay-Z cannabis line Monogram are finally available.
On December 10, after 18 months of methodical strain pick up and cautious cultivation practices Monogram cannabis products were released.
Shawn ‘Jay-Z’ Carter’s cannabis line Monogram is the first brand created in collaboration with Caliva, one of the biggest vertically-integrated cannabis companies in the country. Jay Z has been Caliva’s Chief Brand Strategist since July 2019.
The first peek at the new brand was made available in October, when the Monogram website and Instagram page were launched.
The first products to get launched include four numbered strains labeled “heavy”, “medium”, and “light” coming in three product classes - preroll, handroll, and flower. The Loosies Preroll comes with a price tag of $40 and it counts four 0.4g prerolls, The Og Handroll is priced $50, and flower is available in 2g and 4g jars, priced at $40 and $70, respectively.
Monogram's flower is cultivated at The Parent Company's (OTC:SBVCF) flagship cultivation facility in San Jose, California, utilizing a batch-by-batch approach. Jay Z is a Chief Visionary Officer at the Parent Company.
"Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftmanship is often overlooked," Carter said. "I created Monogram to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke."
Monogram products are "next level," Carter added. "And we're just getting started."
Courtesy image
Posted In: SBVCF
