Garmin Launches Lily Smartwatches To Tap Women Wearables Market

Author: Anusuya Lahiri | January 27, 2021 08:58am

• Garmin Ltd (NASDAQ: GRMN) unveiled its smallest smartwatch, Lily, with health and wellness monitoring features aimed towards women.
• The smartwatch is available in two models, Classic and Sport, priced at $249.99 and $199.99, respectively.
• The chic smartwatches come with a 34mm watch case, T-bar lug style, delicately patterned lens, and multiple color options rendering it a fashionable alternative to conventional smartwatches.
• "Lily is truly a first-of-its-kind smartwatch: feminine, sophisticated, and rooted in fashion with important health and fitness features," said Garmin VP Susan Lyman.
• Recently, smartphone maker OnePlus said that it would launch its first smartwatch in early 2021.
• Samsung Electronics Co Ltd (OTC:SSNLF) also continues to bet big on health tracking and wearable technologies.
• Price Action: Garmin shares remain unchanged at $121.41 on the last check Wednesday.

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