Tortoise Acquisition's Merging Company Volta Charging Announces Strategic Partnership Place Exchange

Author: Benzinga Newsdesk | August 10, 2021 06:04am

Volta Industries, Inc. ("Volta Charging"), an industry leader in commerce-centric electric vehicle ("EV") charging networks, which has entered into a definitive agreement for a business combination with Tortoise Acquisition Corp. II (NYSE:SNPR), announced a partnership with Place Exchange, a leading supply-side platform (SSP) for programmatic digital out of home (DOOH) media. The partnership significantly expands Volta Charging's programmatic options for media buyers seeking to purchase Volta Charging's premium placed-based inventory from any of the leading demand-side platforms (DSPs) integrated with Place Exchange. The partnership also adds options for buyers to purchase programmatic ad inventory from Volta Charging through either a reserved guaranteed or auction-based transaction structure to ensure that advertising spend on the Volta Charging network is aligned with brand goals, harmonized with other advertising tactics and easy to execute.

Posted In: SNPR