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Grove, Inc. (NASDAQ:GRVI) ("Grove" or the "Company"): Grove Inc., a global innovator in hemp, health, and wellness, today announced the launch of its “Fund Your Brand” option on Upexi, its wholly owned division to acquire promising Amazon and Ecommerce businesses.
In addition to buying and scaling Amazon and Ecommerce brands, Grove Inc.'s Upexi unit will provide capital to growing brands in need of funding.
Upexi has two operating segments: one that buys and scales Amazon and e-commerce brands, and one that provides funding to proven brands in need of capital to accelerate growth. Grove’s investment will include funding and assistance with growth in the Amazon ecosystem and direct-to-consumer markets for a perpetual royalty on the future sales of the brands’ products.
Grove Inc. recently launched Upexi to use its market and e-commerce expertise in the Amazon aggregation market, which, according to Marketplace Pulse, has attracted more than $10 billion in funding since 2020.
Grove Inc. has made a name for itself in the Wellness space, growing 2021 fiscal revenues to $24.1 million, a 250% increase from the year prior. The company hopes to apply a similar growth model to other brands they acquire or fund through Upexi, although there are no guarantees of similar success given industry, market and economic forces.
“Between Amazon’s ecosystem and the meteoric rise of e-commerce over the last few years, direct-to-consumer brands are growing bigger and faster than ever,” says Chief Marketing Officer Nathan Stavseth. “Our goal is to identify winning D2C brands on the cusp of exponential growth, bring them into our ecosystem, and help them reach their full potential.”
The company recently acquired Vitamedica, an online nutraceutical company, which has seen a growing presence in ecommerce and Amazon since being acquired. Through its in-house team of digital marketers, Grove is now pursuing more companies in the health and wellness industry that they can take to the next level.
