Facebook Archrival Marks Gaming Push With Latest Move

Author: Anusuya Lahiri | May 19, 2022 12:20pm

ByteDance Ltd owned TikTok conducted tests for users to play games on its video-sharing app in Vietnam, marking its major push into gaming, Reuters reports.
Featuring games on its platform would boost advertising revenue and user time on the app.
The Meta Platforms Inc's (NASDAQ:FB) Facebook rival looks to roll out gaming more widely in Southeast Asia by the third quarter.
Also Read: TikTok Revenue Set To Surpass Twitter, Snap Revenue Combined
TikTok tested bringing HTML5 games, a common form of minigame, to its app through tie-ups with third-party game developers and studios like Zynga Inc (NASDAQ:ZNGA).
Boasting a tech-savvy population with 70% of its citizens under 35, Vietnam is an attractive market for social media platforms like TikTok, Facebook, and Alphabet Inc's (NASDAQ:GOOG) (NASDAQ: GOOGL) YouTube and Google.
Price Action: FB shares traded higher by 1.44% at $194.88 on the last check Thursday.
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