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Onion Global Limited ("Onion Global", the "Group" or the "Company") (NYSE:OG), a next-generation lifestyle brand platform that connects the world's fresh, fashionable, and future technology-based brands to young people in China and across Asia, today announced that it generated over RMB12 million in GMV within the first three days of its 2022 Luca Brand Seasonal Promotion. The sales promotion offered discount coupons for quality products from premium brands, creating a fun, engaging, and affordable shopping experience tailored to the diverse demands of younger consumers. During the promotion, Onion Global used live games to engage with consumers and build awareness of the LUCA brands. Onion Global's platform O'Mall subsidized popular and trending products from LUCA brands through a variety of preferential discounts covering both international and domestic orders during the period. The eight-day seasonal promotion, under the theme "Luca Brand New Players", started on October 12, 2022 and continued until October 19, 2022.
Highlights from the first three days of the 2022 Luca Brand Seasonal Promotion
Mr. Cong (Kenny) Li, Founder, and CEO of Onion Global commented, "Onion Global remains committed to its core values: 'customer oriented' and 'embracing change'. Onion Global will continue to build a diversified brand ecosystem suited to market conditions by bringing a revolutionary mindset and innovative thinking to its exploration of new businesses. Based on its 3F brand selection criteria and global brand supply chain, Onion Global brings fresh, fashionable and future brands that anticipate market demands into its brand bank. Onion Global will fully leverage the 3F brand bank to cultivate LUCA brands that are trendy and attractive to young people. At the same time, Onion Global is committed to cooperation and joint development with famous laboratories and research institutions across the world to create high quality private label brand products from production bases in Europe, Japan and South Korea. Onion Global has built LUCA brands, a brand matrix covering more than 40 high-quality vertical brands and 700 SKUs, through in-house research, investment, strategic planning, and brand management. Through the 'LUCA Brand Era' initiative, Onion Global will continue to launch 30-50 new brands each year, enabling our business to quickly adapt to fast-changing consumer preferences in this dynamic market environment. Going forward, Onion Global will continue to enhance consumers' quality of life with products that are both aesthetically pleasing and practical, striving to create great experiences for our customers."
Posted In: OG
