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Streaming platform Spotify Technology (NYSE:SPOT) is sharing data from 2022.
Here’s a look at the top musicians and podcasts for the year and which companies could be the big winners.
Related Link: Spotify Wants You To Buy Concert Tickets While You're Listening To Music
What Happened: Bad Bunny topped the list of most streamed artists for the third straight year. Taylor Swift, an artist so popular that she recently crashed the servers of the ticketing platform Ticketmaster and drew attention to potential antitrust concerns for Live Nation Entertainment (NYSE:LYV), came in second.
Drake, The Weeknd and BTS ranked third, fourth and fifth respectively. BTS, K-pop superstars, will go on a hiatus from music to fulfill military duties.
Here's a breakdown of Spotify's findings:
Most Viral Artists
Top Global Songs
Top Global Albums
Top Albums in U.S.
Top Podcasts
Why It’s Important And What’s Next: A look at the top albums shows the list split between several of the largest record companies.
As for the top throwback albums, there were featured albums from Eminem and Dr. Dre among the top five most streamed. Both musicians were Super Bowl halftime performers in 2022.
Rihanna could also see an uplift in streams thanks to her hosting the 2023 Super Bowl — the first halftime show with Apple Inc (NASDAQ:AAPL) as a sponsor.
Another throwback list showed “Running Up That Hill” by Kate Bush as the most streamed song. The song, released 20 years ago, was featured in an episode of “Stranger Things,” the hit Netflix Inc (NASDSAQ: NFLX) show.
The release of “Black Panther: Wakanda Forever” led to a 4,000% increase in streams for a playlist related to the movie. The movie and soundtrack come from Walt Disney Company (NYSE:DIS).
Going forward in 2023, Spotify trends are likely to show top albums from the three leading music companies, songs related to streaming shows like Stranger Things and some throwback songs from Rihanna.
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