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Lifeist Wellness Inc. (OTCQB:NXTTF) (TSXV:LFST) (FRANKFURT:M5B) announced that its subsidiary CannMart Inc.’s in-house concentrates brand Roilty has achieved strong sales performance and store penetration in the two provincial markets where it sells direct to retailers: Saskatchewan and Manitoba.
Unlike in the large provinces such as Alberta and Ontario where CannMart sells wholesale to provincial controlled regulatory agencies, in Saskatchewan and Manitoba CannMart can sell direct to retailers through provincial sales and key account managers. Collectively, these two provincial markets account for approximately one-third of CannMart’s gross sales.
Roilty highlights in Saskatchewan, February 2022 to February 2023 are:
Dollar sales increased 90% year-over-year
SKU count has increased from 8 to 24
Roilty has secured 70% store penetration, available in 110 of 157 cannabis stores
Roilty highlights in Manitoba, February 2022 to February 2023 are:
Dollar sales have grown 252% year-over-year
SKU count has increased from 4 to 21
Roilty has secured 86% store penetration, available in 144 of 167 cannabis stores
CannMart CEO Daniel Stern stated, “These kinds of gains aren’t made overnight, and it’s because of hard work and strong relationship management in these unique provinces that Roilty has been able to thrive. Working directly with retailers has been a great opportunity for the Roilty brand to develop, because it allows for ample conversations and feedback in real time. That qualitative data helps us immeasurably across the customer facing and internal departments at CannMart.”
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