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News

Entertainment Social Commerce Platform, PickleJar, Selects authID To Deliver Trusted Identity

Author: Benzinga Newsdesk | November 30, 2023 09:03am

High-level identity assurance to strengthen digital engagement and payments between creative artists and followers.

Denver, Nov. 30, 2023 (GLOBE NEWSWIRE) --   authID (NASDAQ:AUID), a leading provider of secure identity verification and authentication solutions, and PickleJar Entertainment Group (OTC:NREG), a leading entertainment business software provider, today announced that the company will deploy authID's identity life-cycle platform, combining PickleJar's industry leading artists payments, social commerce, performance ticketing and crowdfunding services with authID's world class enterprise delivery and next-gen fraud mitigation technology services. The PickleJar-authID partnership brings together deep skills in payments and security strategy, product ideation, technology development and deployment, and data analytics to make it frictionless to make, manage, and move money between artists, venues, and fans.

Trust plays a vital role in positively influencing consumer adoption and purchasing intention, particularly in social commerce applications—those combining social media and ecommerce. For PickleJar, delivering a seamless, social user experience that maintains high trust-levels between artists and their fans is critical. authID delivers on both. Offering the best user experience for identity verification and authentication, authID leads in accuracy and speed with backend biometric processing in a market-leading 700 milliseconds.

"Biometrics continue to play an increasingly critical role in every aspect of account activation, transaction security, and synthetic identity detection, and this technology will ensure PickleJar remains on its competitive vanguard. Through PickleJar's trusted touchpoints between fans, venues, and emerging artists, we are adding security and identity assurance to how money is earned and moved in the entertainment industry," said PickleJar CEO Jeff James. "This partnership accelerates PickleJar's ability to add additional measures to stop fraud and eliminate account takeovers. authID's cutting-edge biometric platform provides the ultimate in security and accuracy, and most importantly delivers the frictionless identity experiences that help us build trust and strengthen engagement across our creative community and their followers."

Offering an easy, intuitive user experience delivered in any browser, authID's document-based identity verification will streamline digital onboarding of PickleJar entertainers and fans. authID stops identity fraud with PAD Level 2 liveness confirmation, ID anti-spoofing checks, and facial biometric matching of a selfie to the credential photo. To help the social community seamlessly authenticate their identities, accounts, and payments at any time, authID extends the value of that root of trust with biometric authentication. authID replaces friction-filled one-time passwords and easily compromised knowledge-based answers (KBA) with a quick biometric selfie that rapidly and securely connects fans with their favorite PickleJar artists.

"Eliminating identity assumptions and knowing the user behind every device is critical to building meaningful engagement in digital and social commerce," said authID CEO Rhon Daguro. "authID is thrilled to partner with PickleJar on their journey to revolutionize entertainment experiences. Our next-generation identity life-cycle platform delivers a digital chain of trust that thwarts common vulnerabilities like phishing, cyberattacks or password spraying, and promotes the highest levels of identity trust, powered by quick frictionless identity experiences that deepen customer loyalty."

For further information about how authID can help your organization secure your ecommerce, healthcare, financial, and workforce applications against identity fraud, cyberattacks and account takeover, contact us.

Posted In: AUID