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Panasonic Holdings and Amazon are partnering to produce smart televisions that recommend content to consumers based on their viewing history, as the Japanese electronics group looks to boost its TV software development.
An organic light-emitting diode model equipped with Amazon's Fire TV streaming technology is being shown in Las Vegas this week at CES, the world's largest consumer technology trade show. This flagship model will go on sale in Japan and Europe this spring.
Panasonic Entertainment & Communication, a Panasonic subsidiary focused on consumer electronics, is developing the internal systems with Amazon.
The software will suggest content based on viewing history from streaming services, broadcast TV and shows recorded in the past. Creating an account for each family member will allow analysis of individual viewing habits and search keywords.
The first models will require users to select their account, but technology like voice and fingerprint authentication will be explored for future versions to give them the ability to detect who is watching.
Panasonic also aims to let the TVs link with in-vehicle displays -- allowing content watched at home to be continued in a car -- and with smartphones, to analyze videos watched in apps for more-accurate content suggestions.
The number of flat-screen TVs shipped worldwide was down 5% in 2022 to 203 million on a drop-off from pandemic demand and a worsening global economy, U.K. research company Omdia reports.
South Korean and Chinese makers like Samsung Electronics and Hisense, respectively, hold the top five spots in terms of global share and account for more than 60% of the market, with Panasonic's share just 1%.
