Intel To Provide AI Services At Olympic And Paralympic Games - Eyes On 8K Live Streaming, Accessibility For Visually Impaired & More

Author: Nabaparna Bhattacharya | April 17, 2024 11:02am

Intel Corporation (NASDAQ:INTC) said on Wednesday that it is bringing its AI platforms to the Olympic and Paralympic Games 2024.

Intel will implement artificial intelligence technology powered by Intel processors to bolster the end-to-end 8K live streaming experience.

In addition, Intel highlighted that it will provide an “immersive sports experience” to measure athletic potential.

Intel will create an interactive, AI-powered fan activation to take spectators on a journey of becoming an Olympic athlete. 

“This summer, Intel will accelerate its mission of bringing AI Everywhere using Intel solutions at Paris 2024, showcasing the powerful potential of technology and AI to create immersive and interactive experiences at the Olympic and Paralympic Games Paris 2024 for millions around the world,” said Sarah Vickers, leader of Intel’s Olympic and Paralympic Games Office.

The Olympic Games Paris 2024 will be from July 26 to August 11. 

Intel’s technology is also driving advancements in accessibility for the visually impaired throughout the Olympic and Paralympic Games Paris 2024. 

Leveraging AI built on Intel Xeon, 3D models of both the Team USA High Performance Center in Paris and the International Paralympic Committee headquarters in Bonn, Germany, allow indoor and voice navigation via a smartphone application.

The Paralympic Games will take place from August 28 to September 8.

According to Benzinga Pro, INTC stock has gained over 11% in the past year. Investors can gain exposure to the stock via ClearBridge Focus Value ESG ETF (BATS:CFCV) and First Trust Nasdaq Semiconductor ETF (NASDAQ:FTXL).

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Price Action: INTC shares are trading lower by 1.08% to $35.87 on the last check Wednesday.

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