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A California-based extraction and manufacturing cannabis company, LEEF Brands, Inc. (CSE:LEEF) (OTC:LEEEF) announced Wednesday an ambassador partnership with NBA All-Star Rudy Gobert of the Minnesota Timberwolves, a role that will cast the him as a leading brand ambassador for the company's portfolio of wellness products.
Under this partnership, Gubert, aka The Stifle Tower, will help promote LEEF and its brands, which include LEEF Brands, LEEF Organics and Paleo Paw via social media and other mediums.
"We're excited to have Rudy on our team," stated LEEF Brands CEO Micah Anderson. "Rudy is a winner in every sense — generous, competitive and respected, a role model for millions. We share similar values when it comes to product development, farming practices, and creating products aimed at assisting in recovery."
Last July the NBA and National Basketball Players Association (NBPA) presented new opportunities for players, by lifting the marijuana ban and allowing players to invest in companies. Thanks to this decision, NBA players are no longer facing penalties for cannabis use and are allowed to hold a stake in businesses that produce or sell CBD products. They can also passively invest in cannabis companies, provided their ownership remains below 50%.
The partnership will also benefit Rudy’s Kids Foundation, a leading children's charity started and championed by the three-time NBA Defensive Player of the Year. Under the terms of the deal, LEEF and Rudy's Kids Foundation will participate in an annual coordinated campaign with half of the profits realized from the campaign going to the charity which seeks to identify, partner with and support outstanding charities that directly impact the lives of youth through their generous contributions of time, skill and commitment. Rudy's Kids aims to raise awareness for these organizations through a variety of programs in education, recreation, community health and community outreach.
The news of this partnership comes on the heels of LEEF Brands's strong first-quarter financial results.
Leef Brands shares closed Wednesday market session 2.55% higher at $0.019 per share.
Photo: Courtesy of Victor Velter via Shutterstock
