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Vubiquity will oversee licensing, programming, localization and broadcast operations for MTV Japan, as well as manage affiliate relationships
JERSEY CITY, NJ / ACCESSWIRE / May 8, 2024 / Amdocs (NASDAQ:DOX), a leading provider of software and services to communications and media companies, today announced that Vubiquity, an Amdocs company, has been selected by Paramount Global (NASDAQ:PARA)(NASDAQ:PARAA) to assume all operational activities and management of affiliates for MTV in Japan under a new licensing agreement.
Vubiquity will be responsible for all aspects of operations for the MTV Japan linear channel, with plans to conclude the transition by the end of June 2024. This includes oversight of content acquisition, programming, localization, broadcast and media operations, as well as client management.
Paramount's regional team will provide guidance and support to ensure alignment with MTV's global brand requirements and priorities. The channel will continue to have a mix of Japanese, Korean, and international music as well as its tentpole award shows and other international music franchises like MTV Push.
Catherine Park, Paramount's Head of Streaming and Regional Lead, Asia, said: "Japan is a major player in the music market and is of importance to our business in Asia. As we align with our international strategy to generate efficiency and drive growth and profitability, we are pleased to partner with Vubiquity to continue bringing viewers in Japan the best global music content, leveraging Vubiquity's streamlined operational proficiency. Fans can enjoy the MTV Japan channel as they know it - a mix of Japanese, Korean, and international music, as well as MTV's tentpole award shows and other international music franchises."
"In a dynamic and digitally advanced entertainment market like Japan, media companies require seamless operations and innovative content delivery platforms to drive subscriber growth" said Anthony Goonetilleke, Group President of Technology and Head of Strategy, Amdocs. "Paramount has always been at the forefront of entertainment, and we're excited to grow our collaboration with them. This agreement will enable MTV Japan to benefit from our global expertise in content delivery and operations."
Vubiquity is one of Paramount's trusted global partners, delivering solutions and services for the company across several business units and platforms, including Paramount+.
