| Ticker | Status | Jurisdiction | Filing Date | CP Start | CP End | CP Loss | Deadline |
|---|
| Ticker | Case Name | Status | CP Start | CP End | Deadline | Settlement Amt |
|---|
| Ticker | Name | Date | Analyst Firm | Up/Down | Target ($) | Rating Change | Rating Current |
|---|
Starbucks Corp‘s (NASDAQ:SBUX) brand is not synonymous with bargains. However, the coffee chain could be poised to change that with the release of a new value menu meant to appeal to the cash-squeezed consumer.
What Happened: Starbucks rolled out its “Starbucks Pairings Menu” to customers on Tuesday.
The deal offers a tall iced/hot coffee or tea paired with a butter croissant for $5 or a tall iced/hot coffee or tea paired with a breakfast sandwich for $6. The offer is available all day. Prices will be higher if customers order drinks in a larger size or if customizations are made.
The deal is a significant discount, almost 30%, if the two items were ordered separately.
Why it Matters: Starbucks’ stock tumbled in early May after disappointing quarterly financial data. Starbucks has struggled to maintain customers amid increased prices and broader market inflation.
The Seattle-based coffee chain joins several other chains, including McDonald’s Corp (NYSE:MCD), which have introduced deals in recent months as value propositions to customers. McDonald’s will have a similar $5 meal deal promotion for this summer.
A study from Finance Buzz found that prices at fast food chains have increased more than inflation since 2014. At Starbucks, prices have increased by 39% in that timeframe.
Also Read: Starbucks Heats Up Delivery Wars: Grubhub Partnership Promises Exclusive Perks For Coffee Lovers
Photo: Harun Ozmen for Shutterstock
