Integral Ad Science Partners with Reddit to Enhance Ad Campaign Transparency

Author: Benzinga Newsdesk | June 13, 2024 06:05am

Integral Ad Science (NASDAQ:IAS), a leading global media measurement and optimization platform, today announced a partnership with Reddit (NYSE:RDDT), a community platform powered by authenticity and human ideas, to provide advertisers with the confidence to scale their campaigns across Reddit through IAS's AI-driven Total Media Quality (TMQ) product suite.

The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform's 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS's reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic (IVT) measurement to safeguard and scale their campaigns across Reddit.

Posted In: IAS RDDT