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To accelerate TV transformation, Albertsons Media Collective is working across Google Display & Video 360, The Trade Desk, LiveRamp, FreeWheel, iSpot and Clinch to enable a modern currency for the future of video ad campaigns
Albertsons Media Collective, the retail media arm for Albertsons Companies, Inc. (NYSE:ACI), today debuted Collective TV, a solution that unlocks the combined value of retail media and TV, providing advertisers with a modern currency for targeting, measuring and optimizing campaigns across streaming, digital video and soon linear TV.
According to the Interactive Advertising Bureau's 2024 Digital Video Ad Spend & Strategy Report, digital video ad revenues are expected to reach $63 billion in 2024. Despite this fast-paced growth, the pathways for running connected TV (CTV) campaigns alone are varied and complex. Agencies, networks, streaming publishers, identity solutions and ad tech platforms have built silos for planning, executing and measuring CTV campaigns.
Posted In: ACI
