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Editor’s Note: The article has been updated with additional information.
Krispy Kreme Inc (NASDAQ:DNUT) faces a sticky situation as it launches four new “F.R.I.E.N.D.S”-themed doughnuts, tantalizingly named after iconic show moments, like “WE WERE ON A COFFEE BREAK” and “HOW YOU DOIN’?”. The twist? These treats are exclusively available in the UK, leaving American fans feeling glazed and confused.
The announcement, filled with Friends references, exclaimed, “COULD WE ‘BE’ ANY MORE EXCITED?!?!” However, the excitement quickly turned to disappointment for U.S. fans as they realized these delicious tributes to the beloved TV show are not available in America. One Reddit user expressed surprise at the news, commenting, “Wait – they better do this in the US.”
The limited-time offering is set to run until July 21, leaving fans across the pond craving a taste of their favorite show.
Krispy Kreme’s decision to launch these doughnuts only in the UK comes amid a challenging period for the company’s stock, which is down 15.97% over the past year and is 21.54% lower year-to-date.
Despite this setback, Krispy Kreme is banking on its partnership with McDonald’s to sweeten its prospects, aiming to double its presence in McDonald’s Corp (NYSE:MCD) restaurants nationwide by 2026.
However, market challenges loom, including concerns over the impact of the Ozempic weight loss trend on sugary treat demand. Krispy Kreme’s stock is currently experiencing slight buying pressure, with mixed technical indicators suggesting a stagnant trend.
This isn’t the first time the company has released special edition doughnuts outside the U.S. The FRIENDS-themed doughnuts recall the Pokémon doughnuts that Krispy Kreme introduced in May, which were exclusively available in Korea, much to the dismay of U.S.-based Pokémon fans.
As Krispy Kreme navigates these challenges and aims to capitalize on its McDonald’s partnership, the FRIENDS doughnut situation serves as a reminder of the importance of understanding local markets and the power of nostalgia in consumer preferences.
Will Krispy Kreme find a way to satisfy its American fans’ cravings and boost its stock performance? Only time will tell.
Read Next: Can Krispy Kreme Overcome Ozempic Fears And Become The Next Chipotle?
Photo: Shutterstock
