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Popular actor and comedian Martin Lawrence emerged as one of the biggest Cardano (CRYPTO: ADA) influencers after social media posts of him shilling the coin went viral.
What Happened: According to an X post by social analytics firm LunarCrush Monday, the "Bad Boys" star was the seventh-most influential ADA creator.
For the curious, the metric measures the 24-hour interaction trends of all users who posted about a particular cryptocurrency on social media.
The actor has been aggressively promoting ADA lately, reposting an edited music video from last year that features himself and Cardano developer Charles Hoskinson. The video gives a melodic touch to some of Hoskinson's statements on the project, seamlessly combined with the actor's iconic dialogues to produce an amusing end product.
See Also: Trump Reportedly Discussing Participation In Bitcoin 2024 Conference, Move To Reinforce ‘Crypto President’ Image?
Why It Matters: Lawrence's association with the Cardano ecosystem is not new. In 2022, the sitcom star teamed up with the latter to launch his official line of non-fungible tokens (NFTs) on the 30th anniversary of the popular TV series "Martin."
Likewise, his latest endorsements could be a precursor to a strategic tie-up for an NFT collection, or maybe just a promotional gimmick for his latest flick, "Bad Boys: Ride or Die," the fourth installment in the legendary series.
Price Action: At the time of writing, ADA was exchanging hands at $0.3879, jumping 4.13% in the last 24 hours, according to data from Benzinga Pro.
Image Via Shutterstock
Posted In: $ADA
