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Oatly To Partner With EF Pro Cycling

Author: Benzinga Newsdesk | June 27, 2024 08:31am

Details of the Oatly/EF Pro Cycling sponsorship include:

  • Training Camp Naming Rights: EF Pro Cycling's training camps will now be known as "Oatly Performance Camps" providing ample collaboration opportunities for research and meal-planning to incorporate Oatly's dairy-free products into athletes diets.
  • Prominent Logo Placements: Oatly's logo will now appear on team uniforms worn while racing and training, and across several EF Pro Cycling properties, including team cars, buses, trucks, chef and soigneur vans.
  • Event-Specific Activations and Integrations: Oatly and EF Pro Cycling will partner to deliver dairy-free fan activations in key markets, hospitality programs, post-event parties, and rider-specific events.
  • Content Development: Both organizations will collaborate on a regular series of video, website, and social media projects highlighting the partnership and spotlighting cyclists' use of Oatly products.

Posted In: OTLY


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