LQR House, Of The Earth Distribution Corp Enters Up To $6.5M Agreement For SWOL Tequila

Author: Benzinga Newsdesk | July 01, 2024 08:47am

LQR House Inc. (the "Company" or "LQR House") (NASDAQ:LQR), a niche ecommerce platform specializing in the spirits and beverage industry, proudly announces a significant advancement for its SWOL Tequila brand with a new agreement with Of The Earth Distribution Corp. (the "Of The Earth") for a total amount of up to $6.5 million USD. Of The Earth agreed to purchase SWOL Tequila for a total amount of up to $2 million USD. LQR House will also provide marketing services to Of The Earth for the purchased SWOL Tequila for a total amount of up to $4.5 million USD, which will depend on the number of purchased bottles. Of The Earth may choose to purchase lesser quantity of bottles and terminate the agreement if sales targets are not met. Of The Earth is given an exclusive right to distribute and sell SWOL Tequila in several provinces of Canada.

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