TKO Group Holdings Has Made A Strategic Investment In EverPass, EverPass Media Acquires UPshow, Allowing NFL Sunday Ticket To Be Streamed At Commercial Businesses For The First Time Ever

Author: Benzinga Newsdesk | July 02, 2024 09:07am

UPshow brings immediate streaming solution to EverPass' commercial-focused media platform

TKO Group Holdings invests in EverPass; Mark Shapiro, President and Chief Operating Officer of TKO, joins EverPass Board alongside representatives from 32 Equity and RedBird Capital

EverPass Media, a leading media platform for distribution of premium live sports and entertainment content to commercial businesses, today announced it has acquired UPshow, a leading on-premise entertainment and performance marketing platform. The acquisition further accelerates EverPass' business model, adding essential streaming, consumer engagement, and performance marketing capabilities to its IP-based content library, establishing a comprehensive and innovative media platform tailored specifically for commercial businesses. Financial details of the deal were not disclosed.

In addition to today's acquisition, TKO Group Holdings, parent company of UFC and WWE, has made a strategic investment in EverPass. Mark Shapiro, President and Chief Operating Officer of TKO, has joined the Board of EverPass, joining representatives from RedBird Capital and 32 Equity.

As part of the integration of UPshow into EverPass, businesses will now have the option to stream NFL Sunday Ticket for the first time ever starting with the upcoming 2024 NFL season. EverPass and UPshow are currently partners for Peacock Sports Pass, a sports package offering commercial businesses access to select events from Peacock's live sports content library, including Big Ten football and basketball, Premier League and the NFL's first-ever regular-season game in Brazil.

The addition of UPshow provides vital technology infrastructure and streaming solutions to EverPass. Together, the combined company will unlock unparalleled flexibility, customization and engagement for commercial businesses, turning each screen into a dynamic, viewing experience and revenue generator. Key functional highlights include:

• Centralized, Premium Content Hub – Allows for unparalleled flexibility with no capacity constraints, putting the power back in the operator's hands.
• Interactive Customer Experience – Engage with trivia, real-time betting odds, interactive stats, QR code activations and hundreds of short-form entertainment channels, all designed to deepen guest engagement.
• Easier Management – Designed to simplify content management for venue staff with easy navigation, advance scheduling features, remote management and notification options around major events and games.
• Data Analytics – Unlocks immediate insights into audience viewing patterns and preferences, equipping owners with actionable intelligence for content selection and allowing for sharper marketing tactics and promotions.
• Innovative Ad Opportunities –Ability to create new revenue streams through ad products that engage and entertain via our expanded digital display network.
  • Performance Marketing – Seamless integration for key offers, loyalty programs and promotional campaigns, enabling targeted promotions to achieve greater measurable business results.

Posted In: TKO