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Snoop Dogg is set to open his first licensed cannabis store, S.W.E.D., near Los Angeles International Airport (LAX). The name S.W.E.D. stands for Snoop’s signature phrase "Smoke Weed Every Day." This new store aims to be a cultural hub in Los Angeles, offering top-shelf premium products and services.
S.W.E.D. will provide fans and cannabis enthusiasts access to a dispensary celebrating Snoop Dogg’s career. The store features iconic memorabilia, such as the wooden Death Row Records chair and an area dedicated to the Doggy-Style album.
Snoop’s handwritten sayings are graffitied on the walls, creating a unique cannabis and pop culture experience. The dispensary is strategically located between SoFi Stadium and LAX, making it easily accessible.
In addition to the Los Angeles store, Snoop Dogg plans to launch a S.W.E.D. coffeeshop in Amsterdam, Netherlands, in August 2024. This expansion aims to bring the same cultural and cannabis experience to an international audience.
The grand opening of S.W.E.D. in Los Angeles is scheduled for Sunday, July 14, at 3 PM. The event will be held at 5494 W Centinela Ave, Los Angeles, CA 90045. Snoop Dogg, Death Row Records and special guests will be in attendance.
Snoop Dogg is also preparing for his role as NBCUniversal (NASDAQ:CMCSA)’s "Special Correspondent" for the Paris 2024 Olympic Games, set to take place from July 26 to August 11, 2024.
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Posted In: CMCSA