Loop Media And DoubleVerify Announces Partnership For Viewability Measurement And Fraud Protection

Author: Benzinga Newsdesk | July 17, 2024 08:33am

Loop Media, Inc. ("Loop Media" or "Loop") (NYSE:LPTV), a leading multichannel streaming CTV platform that provides curated music videos, sports highlights, news, and premium entertainment channels is pleased to announce that it is partnering with DoubleVerify, Inc. ("DV") to utilize the DV Marketplace Suite Quality Insights' pre-bid fraud and invalid traffic protection solution, which helps Loop avoid serving advertisements to sites identified by the Internet Advertising Bureau ("IAB") as being invalid or fraudulent, as well as utilizing DV's measurement and reporting tools.

With global CTV advertising spending continuing to grow, publishers and advertisers need confidence that their media dollars are being spent on valid traffic. Loop Media's partnership with DV helps to protect advertisers against fraudulent and invalid CTV traffic. This partnership also enables Loop Media to optimize inventory across their network, maximizing performance and value for advertisers.

Posted In: DV LPTV