X And Genius Sports Partner To Launch Trend Genius Product Ahead Of Major Summer Sporting Events

Author: Benzinga Newsdesk | July 18, 2024 08:09am

• New product tunes into trending topics to accelerate ad spend at peak conversation velocity, and pause when conversation slows
• Record engagement across X from brands using the product

Ahead of a summer of sport, including the Olympic & Paralympic Games, X and Genius Sports Limited ("Genius Sports") (NYSE:GENI) have announced the launch of the Trend Genius product, leveraging real-time conversations to accelerate ad attention in moments that matter.

The new technology, built by Genius Sports and powered by X's Ads and Trend APIs, allows advertisers to align with the real-time conversations happening on the X platform across categories. When a specified topic organically reaches a set conversation velocity, pre-programmed creative will run to reach audiences when they're most engaged.

When conversation naturally quiets, campaigns are automatically paused until the topic accelerates again. As the exclusive data distributor for the NFL, NCAA, and the Premier League, Genius Sports relied on its heritage of building data-driven products to engineer real-time algorithms needed to start and stop ad spend across the X platform.

Posted In: GENI