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Deep-pocketed investors have adopted a bullish approach towards Estee Lauder Cos (NYSE:EL), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in EL usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 9 extraordinary options activities for Estee Lauder Cos. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 55% leaning bullish and 33% bearish. Among these notable options, 2 are puts, totaling $68,580, and 7 are calls, amounting to $326,565.
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $95.0 to $140.0 for Estee Lauder Cos over the last 3 months.
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Estee Lauder Cos's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Estee Lauder Cos's substantial trades, within a strike price spectrum from $95.0 to $140.0 over the preceding 30 days.
Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
---|---|---|---|---|---|---|---|---|---|---|---|
EL | CALL | SWEEP | BULLISH | 06/20/25 | $13.5 | $13.4 | $13.5 | $105.00 | $76.9K | 77 | 2 |
EL | CALL | TRADE | BEARISH | 06/20/25 | $19.3 | $17.9 | $18.2 | $95.00 | $69.1K | 43 | 0 |
EL | CALL | SWEEP | BULLISH | 01/16/26 | $18.0 | $17.1 | $17.69 | $105.00 | $61.1K | 90 | 11 |
EL | PUT | TRADE | BEARISH | 01/17/25 | $17.4 | $17.1 | $17.3 | $110.00 | $43.2K | 2.1K | 0 |
EL | CALL | TRADE | NEUTRAL | 09/20/24 | $2.45 | $2.35 | $2.4 | $115.00 | $42.0K | 853 | 329 |
Estee Lauder is a leader in the global prestige beauty market, participating across skin care (52% of 2023 sales), makeup (28%), fragrance (16%), and hair care (4%) categories, with top-selling brands such as Estee Lauder, Clinique, M.A.C, La Mer, Jo Malone London, Aveda, Bobbi Brown, and Origins. The firm operates in more than 150 countries, generating 28% of revenue from the Americas, 39% from Europe, the Middle East and Africa (including travel retail), and 33% from Asia-Pacific. Estee Lauder sells its products through department stores, travel retail, specialty multibrand beauty stores, brand-dedicated freestanding stores, e-commerce, salons/spas, and perfumeries.
Having examined the options trading patterns of Estee Lauder Cos, our attention now turns directly to the company. This shift allows us to delve into its present market position and performance
In the last month, 5 experts released ratings on this stock with an average target price of $131.6.
Trading options involves greater risks but also offers the potential for higher profits. Savvy traders mitigate these risks through ongoing education, strategic trade adjustments, utilizing various indicators, and staying attuned to market dynamics. Keep up with the latest options trades for Estee Lauder Cos with Benzinga Pro for real-time alerts.
Posted In: EL