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New integration will improve advertising targeting and performance across Roku Media
Today, Roku (NASDAQ:ROKU), the #1 TV streaming platform in the U.S.*, announced its adoption of Unified ID 2.0 (UID2), a leading identity solution, across its premium streaming inventory. Roku advertisers can now implement more precise targeting and a secure means to facilitate data collaboration at Roku Media's unmatched scale, powered by automation through Roku Exchange. Developed by The Trade Desk, UID2 is an identity solution that is helping pioneer the new identity fabric of the open internet.
Posted In: ROKU
