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Looking ahead into the remainder of 2024, the Company expects to hit several significant milestones and make certain strategic changes throughout its business.
Most significantly, the Company will formally launch its payments platform, for which it already has over $200 million of annualized GMV under contract, with a line of sight to $1.0 billion of annualized GMV by the beginning of the 2024 Christmas shopping season.
The Company now expects its Eden feminine care brand to launch in the first quarter of 2025, aligning with the renewed focus of the overall business.
In light of the enhanced focus on its financial technology stack and the synergies that are materializing between the Marketplace and Financial Technology, the Company intends to sunset the brand name "Credova" and consolidate the branding, marketing, and product features under the name "PublicSquare".
Posted In: PSQH
