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Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW) ("Auddia" or the "Company"), a proprietary AI platform for audio identification and classification and related technologies, reinventing how consumers engage with AM/FM radio, podcasts, and other audio content, today announced it recently launched both Apple CarPlay and Android Auto interfaces for its faidr mobile application. These interfaces allow consumers to mirror their smartphone entertainment options on the screen of their vehicle's infotainment system.
Apple CarPlay and Android Auto have grown tremendously since their introduction with a report from Wards Intelligence saying more than 90% of new vehicles as of mid-2023 had the systems, with many customers preferring them over a vehicle's native infotainment software. A recent McKinsey & Co study revealed that in the U.S., 25% of EV buyers and 38% of combustion car buyers said they are not interested in purchasing a vehicle if it does not have smartphone mirroring.
According to the RAB when Apple CarPlay or Android Auto are available to a consumer, listening to AM/FM radio is the leading choice of consumers at 46% of time spent listening. The next most popular option is SXM with 19% of time spent listening and music player streaming closely behind at 18%.
