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High Tide Inc. (NASDAQ:HITI) (TSXV:HITI) (FSE: 2LYA) announced on Tuesday it's re-launching the website of its flagship Canadian brick-and-mortar retail brand, Canna Cabana.
The new website features the latest tech, resulting in an enhanced user interface and overall improved customer experience.
"Our newly enhanced website boasts a sleek, modern design that prioritizes user experience, offering intuitive navigation and visually engaging content," Raj Grover, the company's founder and CEO said. "Every element of this new website has been meticulously crafted to ensure that our online presence will exceed member expectations, reflecting our commitment to quality and innovation.”
The Alberta-based cannabis retail giant said in August that its Cabana Club loyalty program has surpassed 1.5 million members across Canada. Membership has increased by 5% since June 13, 2024, marking an annual growth rate of 37%.
Read Also: Canadian Cannabis Retail Giant High Tide Announces Closing Of $10.8M In Subordinated Debt Facility
Moreover, since launching its discount club model in October 2021, over 1.2 million members have joined, reflecting a growth of more than 400%.
Grover praised the company's discount club model, explaining why a revamp of the company's online presence is important in a market where "many of our large competitors have either filed for bankruptcy protection or fallen by the wayside completely."
"These enhancements are the first steps in a broader transformation of High Tide’s e-commerce ecosystem that will align all Company platforms with the Cabana Club and help us to extend our reach to those who prefer the convenience of shopping from the comfort of their own home."
High Tide is slated to release its financial and operational results for the third quarter ended July 31, 2024, after the market close on Monday, Sept. 16, 2024.
High Tide's shares traded 1.7155% lower at $2.005 per share at the time of writing on Tuesday afternoon.
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