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Deep-pocketed investors have adopted a bullish approach towards Ulta Beauty (NASDAQ:ULTA), and it's something market players shouldn't ignore. Our tracking of public options records at Benzinga unveiled this significant move today. The identity of these investors remains unknown, but such a substantial move in ULTA usually suggests something big is about to happen.
We gleaned this information from our observations today when Benzinga's options scanner highlighted 13 extraordinary options activities for Ulta Beauty. This level of activity is out of the ordinary.
The general mood among these heavyweight investors is divided, with 53% leaning bullish and 46% bearish. Among these notable options, 6 are puts, totaling $285,634, and 7 are calls, amounting to $317,876.
Taking into account the Volume and Open Interest on these contracts, it appears that whales have been targeting a price range from $170.0 to $450.0 for Ulta Beauty over the last 3 months.
Assessing the volume and open interest is a strategic step in options trading. These metrics shed light on the liquidity and investor interest in Ulta Beauty's options at specified strike prices. The forthcoming data visualizes the fluctuation in volume and open interest for both calls and puts, linked to Ulta Beauty's substantial trades, within a strike price spectrum from $170.0 to $450.0 over the preceding 30 days.
Symbol | PUT/CALL | Trade Type | Sentiment | Exp. Date | Ask | Bid | Price | Strike Price | Total Trade Price | Open Interest | Volume |
---|---|---|---|---|---|---|---|---|---|---|---|
ULTA | CALL | TRADE | BULLISH | 01/16/26 | $36.9 | $34.2 | $36.4 | $450.00 | $72.8K | 98 | 41 |
ULTA | PUT | SWEEP | BULLISH | 01/17/25 | $5.1 | $4.9 | $4.9 | $280.00 | $72.5K | 770 | 239 |
ULTA | PUT | TRADE | BEARISH | 01/16/26 | $46.0 | $42.6 | $45.0 | $350.00 | $72.0K | 110 | 0 |
ULTA | CALL | TRADE | BEARISH | 01/16/26 | $36.8 | $35.9 | $36.2 | $450.00 | $68.7K | 98 | 52 |
ULTA | PUT | SWEEP | BULLISH | 01/17/25 | $5.6 | $4.9 | $5.0 | $280.00 | $44.5K | 770 | 91 |
With 1,385 stores at the end of fiscal 2023 and a partnership with Target, Ulta Beauty is the largest specialized beauty retailer in the US. The firm offers makeup (41% of 2023 sales), fragrances, skin care (19% of sales), and hair care products (19% of sales), and bath and body items. Ulta offers private-label products and merchandise from more than 500 vendors. It also offers salon services, including hair, makeup, skin, and brow services, in all stores. Most Ulta stores are approximately 10,000 square feet and are in suburban strip centers. Ulta was founded in 1990 and is based in Bolingbrook, Illinois.
Following our analysis of the options activities associated with Ulta Beauty, we pivot to a closer look at the company's own performance.
A total of 5 professional analysts have given their take on this stock in the last 30 days, setting an average price target of $391.4.
Options trading presents higher risks and potential rewards. Astute traders manage these risks by continually educating themselves, adapting their strategies, monitoring multiple indicators, and keeping a close eye on market movements. Stay informed about the latest Ulta Beauty options trades with real-time alerts from Benzinga Pro.
Posted In: ULTA