Life360 Launches Advertising Platform In The U.S., Featuring Privacy-First Targeting Based On Family Insights And Location Data, With Uber Technologies As A Key Partner Offering Targeted Ads And Integrated Transportation Options For Teens With Parental Supervision

Author: Benzinga Newsdesk | September 05, 2024 11:19am

Uber signs on as strategic brand partner; Google veteran Brian McDevitt joins to lead the Life360 Ads team

SAN FRANCISCO, Sept. 5, 2024 /PRNewswire/ -- Life360, Inc. (NASDAQ:LIF), the leading family connection and safety company, today announced the launch of its advertising platform in the United States. The new platform leverages Life360's unique family insights and location data to deliver privacy-first targeting for advertising, connecting millions of engaged families with brands, products, and services that are relevant to their needs. Uber joins the platform as a key partner, integrating with Life360's Landing Notifications to provide timely transportation options and launching targeted ads to parents of teens for Uber teen accounts. These accounts allow teens aged 13-17 to request their own rides and order food, all with parental supervision and essential safety features built into the experience.

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