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DoubleVerify Holdings, Inc. (NYSE:DV) shares are trading lower on Friday.
According to Benzinga Pro, DV stock has lost over 43% in the past year. Today, the company unveiled its new Inflammatory Politics and News (IPN) category on Meta Platforms, Inc. (NASDAQ:META).
This feature allows advertisers to independently verify the quality of their campaigns in relation to controversial news and political content, giving them the flexibility to select the level of protection that aligns with their brand needs.
“We are thrilled to release DV’s Inflammatory Politics and News category on Meta, especially during an election year when challenging political topics typically surge,” said Mark Zagorski, CEO of DoubleVerify.
DoubleVerify’s Inflammatory Politics and News category is governed by a well-defined policy that addresses content such as unreliable or unsubstantiated information on critical societal issues, including deepfakes.
This category, part of DoubleVerify’s proprietary brand suitability framework, is informed by industry standards, subject matter expertise, and over 12 years of customer feedback. It aligns with industry norms for misinformation and sensitive social issues.
The rollout of this category is powered by DoubleVerify Universal Content Intelligence, the company’s advanced classification engine. Leveraging AI, Universal Content Intelligence analyzes various content types to provide accurate classifications, ensuring comprehensive coverage and protection at scale, the company added.
Price Action: DV shares are trading lower by 4.30% to $18.27 at last check Friday.
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Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
