Beyond Inc. Launches Global Licensing Program, Starting With Bed Bath & Beyond Brand, Program Will Be International In Scope And Is Designed To Bring The Brand To Consumers In Multiple Ways

Author: Benzinga Newsdesk | September 10, 2024 11:00am

— Brings this Iconic Brand Back to Consumers in Multiple Channels —

Beyond, Inc. (NYSE:BYON), owner of Bed Bath & Beyond, Overstock, Zulily, and other online retail brands designed to unlock your family's and home's potential ("the Company"), today launched a new global licensing program, starting with the Bed Bath & Beyond brand name. The program will be international in scope and is designed to bring the brand to consumers in multiple ways, including:

• Product licensing agreements to sell Bed Bath & Beyond branded textile goods through other retailers, including mass market, off-price, and online marketplaces
• Licensing agreement for Bed Bath & Beyond stores in Mexico
• Negotiations are in progress for stores in other key markets around the globe

Under the new global product licensing program, the Bed Bath & Beyond branded assortment will include everything in its four core pillars: the bedroom, the bathroom, the kitchen, and the patio. The Company granted a category license to PEM America, a leading home textiles manufacturer with a long history of producing both licensed and private label products. The PEM America license will span its entire product category base and include fashion bedding, utility bedding, sheets, bath linens and accessories, and window and soft home décor.

Posted In: BYON