Sprout Social Launches New Salesforce Integration Using Agentforce To Assist Service Reps, Enabling Salesforce Service Cloud And Sprout Social Customers To Gather Customer Insights From Social And Take Accelerated Action To Enhance Customer Experiences

Author: Benzinga Newsdesk | September 16, 2024 09:10am

Sprout Social, an industry-leading provider of cloud-based social media management software, today announced a new integration with Salesforce's Agentforce assistant for Service Cloud. The integration enables Salesforce Service Cloud and Sprout Social customers to gather customer insights from social and take accelerated action to enhance customer experiences. These updates will be featured at Dreamforce 2024, where Sprout Social will be exhibiting and speaking on how to leverage AI, social data and Salesforce to drive revenue, grow and retain a loyal customer base and strengthen brand equity.

Exceptional customer care starts with meeting customers where they are, which is increasingly on social media. With this integration, Sprout Social brings social data to the Agentforce assistant for Service Cloud so businesses using Sprout and Service Cloud have a full view of their customers and can therefore resolve cases faster. As a result, businesses can become more proactive and less reactive to inquiries with Agentforce's case-specific assistance, guiding service reps toward the best next step.

Posted In: CRM SPT