Cognizant Teams Up with England and Wales Cricket Board to Drive Digital Innovation in Cricket, Launching New Tech in 2025

Author: Benzinga Newsdesk | September 17, 2024 04:12am

The England and Wales Cricket Board (ECB) and Cognizant (NASDAQ:CTSH) have announced a partnership which is set to offer recreational cricket fans, players and volunteers an improved digital experience as part of the national cricket governing body's ongoing digital transformation. New Cognizant Logo (PRNewsfoto/Cognizant) As the Official Digital Technology Transformation Partner and Official IT Consulting Partner, Cognizant will be the key strategic partner for the ECB's recreational game systems programme – aiming to develop integrated and user-friendly digital products that simplify numerous administrative tasks involved in running recreational cricket, and providing a streamlined and inclusive digital experience that facilitates a more meaningful engagement for all participants with the game. The first phase is due to become operational in 2025. Cognizant will also support the ECB with wider digital and technology initiatives to continue cricket's growth in England and Wales. A key part of this will be an annual innovation fund, which the ECB will utilize to test early-stage innovations that could grow the game across aspects such as commercial, fan engagement and infrastructure.

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