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BuzzFeed Partners With Shopsense AI To Deliver Context-Aware Shopping Recommendations To U.S. Visitors, Expanding Retail Media Inventory

Author: Benzinga Newsdesk | April 28, 2025 09:52am

BuzzFeed, Inc. is expanding inventory to retail media buyers with a new partnership with Shopsense AI. As the first editorial media brand to partner with Shopsense, BuzzFeed will use the company's AI-powered Commerce Operating System (OS) to integrate context-aware product recommendations directly into articles — giving BuzzFeed's monthly audience of 71 million monthly U.S. visitors a seamless way to explore and purchase products relevant to the lifestyle, fashion, and entertainment content they're consuming.

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