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Will enhance and diversify ZoomInfo's industry-leading data foundation with contact and behavioral data provided by the 5x5 Identity Graph
ZoomInfo (NASDAQ:GTM), the Go-To-Market Intelligence Platform, today announced a strategic partnership with Five by Five (5x5) Data, a member-driven collaborative data provider, to enhance and diversify its B2B data supply chain with 5x5 Data's high-quality data sets.
By joining forces with 5x5 Data, ZoomInfo is able to source data from the 5x5 Identity Graph, one of the industry's largest ecosystems of contact and behavioral data contributed and continuously validated by a network of member organizations. This collaborative model will augment ZoomInfo's existing data resources, improving accuracy and reducing data decay.
Posted In: GTM
