MNTN Partners With ZoomInfo To Help B2B Marketers Reach Business Decision-Makers Through Streaming TV Ads

Author: Benzinga Newsdesk | July 01, 2025 09:07am

B2B Brands can now effortlessly launch streaming TV campaigns with AI powered precision targeting to reach their ideal buyers

MNTN (NYSE:MNTN), a technology platform that brings performance marketing to Connected TV, today announced a new partnership with ZoomInfo (NASDAQ:GTM), the Go-To-Market (GTM) Intelligence Platform. The two industry leaders have collaborated to help B2B marketers reach the right business decision-makers through streaming TV ads - turning television into a new channel for driving leads and pipeline with fully measurable, auto-optimized outcomes. MNTN has democratized TV Advertising for direct-to-consumer eCommerce brands, and now, together with ZoomInfo, is doing the same for B2B brands. This partnership brings streaming TV within reach to millions of B2B companies in the U.S. - unlocking a $39 billion advertising market, according to eMarketer, with the speed and scale to meet rising demand.

Posted In: GTM MNTN