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Hasbro Signs Multi-Year Casino Licensing Agreements To Accelerate Brand Monetization

Author: Benzinga Newsdesk | July 01, 2025 09:10am

Four New Partners Bring Fresh Ways for Fans to Play with Iconic Brands

Hasbro, a leading games, IP, and toy company today announced a new slate of multi-year licensing partnerships aimed at transforming and expanding its most popular brands across the casino category. After a comprehensive review and market evaluation, Hasbro has selected Aristocrat Technologies, Evolution, Galaxy Gaming, and Bally's as its newest partners in casino licensing. The new partners join existing licensee Sciplay.

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