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Primis, the video discovery platform for publishers and part of the McCann and IPG network (NYSE:IPG), has signed an exclusive partnership with Absolute Sports, the global digital media group behind Sportskeeda.com, and other leading brands. With over 80 million monthly users and reach across 150+ countries, Absolute Sports is a leading force in global digital sports media.
As part of the partnership, the Primis online video player has been fully integrated across all Absolute Sports websites. This lightweight video technology fits seamlessly within editorial environments, surfacing original video content in context. The result is a non-intrusive viewing experience that encourages users to keep exploring. It guides them naturally from one story to the next and creates a self-contained discovery journey that keeps audiences immersed in the brand experience.
Posted In: IPG
