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ElementalTV, a leading innovator in CTV advertising technology, and Cineverse (NASDAQ:CNVS), a next-generation entertainment studio and FAST streaming giant, have announced a strategic partnership to elevate Cineverse's expansive streaming footprint through advanced audience intelligence and identity resolution, aimed at unifying their fragmented viewership data into data-enriched, buyer-aligned audience segments.
As part of the partnership, Cineverse will integrate ElementalTV's AI-powered audience insights platform, 1Audience, into its tech stack, transforming billions of raw data points into AI-curated audience PMPs ready for seamless DSP activation. This deployment enables Cineverse to curate and effectively activate its inventory with precision-level intelligence, delivering targetable, high-intent audience cohorts aligned with the demands of audience-based media buyers.
The collaboration is set to drive a significant revenue uplift across Cineverse's vast streaming portfolio and unlock higher-margin advertising opportunities by leveraging ElementalTV's avant garde audience & identity solutions along with access to exclusive demand connections from top-tier brands and advertisers seeking highly engaged, genre-specific audiences that Cineverse offers.
Posted In: CNVS
