GameSquare, Barnes & Noble College Partner To Launch Nationwide Collegiate Esports Programming Across 1,100 Campuses

Author: Benzinga Newsdesk | September 03, 2025 08:16am

Strategic partnership focused on delivering esports and gaming programming and access to more than 1,100 physical and virtual campus bookstores, reaching nearly 6 million students

FRISCO, Texas, Sept. 3, 2025 /PRNewswire/ -- GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next-generation media company with roots in gaming and creator entertainment, today announced that it has entered into a strategic partnership with Barnes & Noble College (BNC), a division of Barnes & Noble Education, Inc. (NYSE:BNED), to deliver dynamic collegiate esports and gaming programming across the U.S. GameSquare and Barnes & Noble College aim to build gaming-related programming designed to engage nearly 6 million students across over 1,100 physical and virtual campus bookstores in the US.

Posted In: BNED GAME