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Waldencast Plans To Launch Obagi Saypha MagIQ In U.S. Market Alongside Other Important Skin Care Innovations In 2026

Author: Benzinga Newsdesk | September 10, 2025 06:53am

Waldencast plc (NASDAQ:WALD), a global multi-brand beauty and wellness platform, today announced that the U.S. Food and Drug Administration ("FDA") has approved Obagi® saypha® MagIQ™ injectable hyaluronic acid ("HA") gel, the first product in the Obagi® saypha® collection under the Obagi Medical brand. This approval marks Waldencast's entry into the U.S. HA dermal filler market through Obagi Medical and reinforces the Company's ambition to become a multi-product innovator in aesthetics, doubling Obagi Medical's total addressable market to approximately $4.2 billion by 2029.

Waldencast plans to launch Obagi® saypha® MagIQ™ in the U.S. market alongside other important skin care innovations in 2026. This launch will leverage Obagi Medical's established network of practices and aesthetic professionals, creating synergies with the brand's fast-growing skincare business and driving enhanced value for both providers and patients. Obagi Medical expects additional account expansion driven by the new Obagi Medical injectable offering.

Obagi® saypha® MagIQ™, developed by Croma-Pharma GmbH, utilizes proprietary MACRO Core Technology that creates a stable 3D HA matrix designed to provide natural-looking results with category leading capabilities including high HA content upon injection, consistent gel distribution, and a predictable injection force and swelling profile. The commercial launch of this first injectable HA gel will be followed by additional products in the saypha® line, including Obagi® saypha® ChIQ™ pending FDA approval.

 


 

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