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Digital Brands Group, Inc. (NASDAQ:DBGI) (the "Company" or "Digital Brands"), today announces the launch of its strategic initiative to aggressively expand the Company's presence in the Name, Image, and Likeness ("NIL") college apparel sector, a segment currently part of the global licensed sports merchandise market, which was estimated at $36.4 billion in 2024, and projected to increase to $49.0 billion by 2030, according to Grand View Research
Expansion Strategy & Competitive Positioning
DBGI's launchpad into the NIL-college apparel space is its newly signed exclusive three-year private label manufacturing agreement with Yea Alabama, the official NIL program of the University of Alabama. Under this agreement, DBGI will exclusively design, manufacture, and distribute collegiate apparel under private label through University of Alabama bookstores and Yea Alabama's online storefront (https://store.yea-alabama.com/collections/avo).
The initial product line, as well as the September product capsule, is available now at both the bookstore and (https://store.yea-alabama.com/collections/avo). The Company is planning to release new capsule collections will in October, November and December 2025.
"We believe that we have created the Warby Parker of collegiate apparel, with a focus on a direct-to-consumer (DTC), data-driven scalable model," said Hil Davis, CEO of Digital Brands Group.
Posted In: DBGI
