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FanDuel Extends Their Relationship with Amazon in Live Sports with Innovative Bet Tracking Experience and Creative Campaigns with NBA on Prime's Blake Griffin in new multi-year partnership
NEW YORK, Sept. 30, 2025 /PRNewswire/ -- FanDuel, the premier online gaming company in North America, today announced a partnership with Amazon (NASDAQ:AMZN) to become the official odds provider and an official partner of NBA & WNBA on Prime Video.
This partnership brings together two industry leaders to enhance basketball fans' viewing experience starting this upcoming NBA season. Fans who opt in to NBA on Prime's new bet tracking and Odds View features will experience compelling narratives surrounding the game's biggest moments with FanDuel's unique insights from its market-leading sportsbook. As a premier sponsor of the NBA on Prime, FanDuel will play a key role in providing dynamic betting content during NBA action accessed via Prime Video.