Klarna and Google Cloud Announce AI-First Partnership To Deliver Personalized Shopping And Creative Content To Users

Author: Benzinga Newsdesk | October 09, 2025 08:43am

Klarna, the global digital bank and flexible payments provider, and Google Cloud announced today a strategic, AI-first partnership to accelerate innovation, creativity, and customer-centric products to Klarna's more than 114 million consumers worldwide.

 

Through this collaboration, Klarna will leverage Google Cloud's complete AI stack, from infrastructure, to platform, to models, to accelerate the development of innovative, consumer-centric products and creative campaigns.

The partnership will initially focus on empowering Klarna's teams to rapidly transform the consumer experience within the Klarna App creating value across two handpicked areas designed to deliver richer, more personalized shopping journeys and more engaging content for consumers:

• Creative velocity: Klarna is tapping into Google's latest generative media models, including Veo 2 and Gemini 2.5 Flash Image (Nano Banana), to create dynamic digital "lookbooks" for consumers that are available within the app. It is also using Google AI models to help create hyper-personalized marketing campaigns for its users.
• Personalisation and beautification: Klarna will also enhance its extensive library of more than 200 million images by using cutting-edge AI models to regenerate and refine visuals, ensuring every shopper experiences more engaging, high-quality visual content within its app, suited to their preferences.

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