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Electronic Arts, National Football League Collaborate Further To Support New Content In EA Sports, Expand Madden NFL Franchise

Author: Benzinga Newsdesk | October 22, 2025 09:39am

Electronic Arts (NASDAQ:EA), EA SPORTS and the National Football League today announced an expanded, multi-year exclusive agreement to grow American football worldwide. This is the most comprehensive partnership to date between EA SPORTS and the NFL.

Under the partnership, EA SPORTS and the NFL will continue to drive innovation and expansion of the celebrated Madden NFL franchise, which will continue as the exclusive action simulation game for NFL football. The partnership will also support new content and experiences in EA SPORTS™ College Football, as well as entirely new, large-scale interactive experiences for football fans, built around community, social connection, self-expression and gameplay.

Posted In: EA

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